It started with a shoe in a toaster oven. Golden Harper, an elite runner and running store manager in Northern Utah began to notice the design of traditional running shoes was hurting customers more than helping them. He began experimenting on their shoes and used a toaster oven to peel back the midsole, carve out excessive heel height, and modify the shoe to a “Zero Drop” profile. Harper and industry research believed excessive heel height encouraged a high-impact heel strike. Once his customers fell in love with his Zero Drop modifications and saw they helped encourage a low-impact landing, he knew he had an innovative solution to a better run.
A few years and awards later, Altra has evolved from the inside of a toaster oven to a Top 10 running specialty store brand. We are the only running shoe company to provide a complete line of footwear with a FootShape™ toe box and Zero Drop™ platform. Our innovative footwear allows your foot to remain in a comfortable, natural position throughout your run and let you run the way you were born to. Give your run what it’s been missing and the freedom your feet deserve with Altra Footwear.
Visit the website, altrarunning.com
FOR MFN MEMBERS
MFN professional members receive 50% off purchases on the Altra website. (Not valid on sale items).
PRODUCT & SERVICES
Elite runners and running store managers started Altra out of a need for a better, more comfortable running experience. What started as experimental shoe alterations in the back room of a Wasatch Mountain running store has evolved the only running shoe company to combine a FootShape™ toe box and fully cushioned Zero Drop™ platform. This innovative, award-winning combination places the foot in a natural, comfortable position throughout your run. Our shoes may look different, but it’s a difference you’ll feel from step one to the finish. Experience more space, greater comfort and a run that sets us apart.
The Difference of Three
Footshape™ Toe Box
Altra’s FootShape™ toe box allows the toes to relax and spread out naturally and the big toe to remain in a straight position for maximum stability and power.
Altra’s Fit4Her™ technology caters to the specific form of the female foot, which has a narrower heel and midfoot, a higher instep, a longer arch and unique metatarsal spacing.
Every Altra shoe is built on a ZeroDrop™ platform that positions the heel and forefoot an equal distance from the ground. This natural foundation aids in optimal alignment, cultivates better form, and encourages a low-impact landing.