{"id":20413,"date":"2021-09-29T09:56:18","date_gmt":"2021-09-29T16:56:18","guid":{"rendered":"https:\/\/medicalfitnessnetwork.org\/public\/?p=20413"},"modified":"2021-09-22T11:55:25","modified_gmt":"2021-09-22T18:55:25","slug":"health-wellness-coachs-value-proposition","status":"publish","type":"post","link":"https:\/\/medfitnetwork.org\/public\/all-mfn\/health-wellness-coachs-value-proposition\/","title":{"rendered":"The Health And Wellness Coach\u2019s Value Proposition"},"content":{"rendered":"

Every potential coaching client is looking to have the question\u00a0<\/em>‘What\u2019s in it for me?’<\/em>\u00a0<\/em>answered. Every coach needs to be able to succinctly answer that question by conveying what they will provide for their client.<\/p>\n

Potential coaching clients are rarely familiar with what a coach, especially a health & wellness coach, can do for them. They are used to dealing with educators and consultants, medical and otherwise, not coaches. Usually clients expect to be directed, educated, and led in the best direction for them. All too often they hear a wellness coach tell them something like:<\/p>\n

\u201cI\u2019m not going to tell you what to do. I\u2019m not going to tell you what to eat or how to exercise. You\u2019re the one in charge. You\u2019re the one behind the steering wheel. You\u2019ll be making your own wellness plan, and I\u2019ll help you follow it.\u201d
\n<\/em><\/p>\n

\"\"<\/p>\n

Why should this person become your client when it appears that they, themselves, are going to be doing all the work? Our client-centered approach to coaching does not mean we are not providing value, however we have to communicate the value of what we offer, and do it very clearly. What will the client gain from coaching?<\/p>\n

This is true for the self-employed coach as well as the coach working for a wellness program, a disease management company, an insurance carrier, or any other organization that provides wellness and health coaching. It is about engagement. When coaches are confronted with the \u201cincentivized\u201d client, who is reluctantly complying with coaching in order to get their prize (or much-needed insurance discount), conveying the Health And Wellness Coach\u2019s Value Proposition is more vital than ever.<\/p>\n

Here is my way of presenting The Health And Wellness Coach\u2019s Value Proposition. Please adapt to your own words and use it!<\/p>\n

The Health And Wellness Coach\u2019s Value Proposition*<\/strong><\/h4>\n

\u201cThank you for your interest in improving your lifestyle and your life. You may be new to coaching, and especially wellness coaching, so let me share with you the value that it brings.<\/p>\n

Wellness\/health coaching is all about you living the best life possible for you. To do that most people find there needs to be some improvements in their way of living, their lifestyle. Making those improvements, those changes is challenging when you have to do it all by yourself. Perhaps you\u2019ve already had some experience with that.<\/p>\n

When I work with someone in coaching I\u2019m here to serve you. You are the one in charge of your life and our work together. It\u2019s your hands on the steering wheel. I\u2019m not going to tell you what to do and give you a pre-maid wellness plan. But, together we can co-create a plan to help you succeed at making the lifestyle improvements that you want to make.<\/p>\n

As your coach I will be working with you to get very clear about where you are at with your health and well being right now. We\u2019ll help you take stock of that by exploring together, using some coaching tools that will help give you a more complete picture, and by going over the lifestyle improvement recommendations you\u2019ve gotten from treatment professionals. Then we\u2019ll work together to help you form a clear picture of the kind of life you want to live, your healthiest life possible for you. We\u2019ll compare where you\u2019re at and where you want to be and together form a solid plan to help you get there.<\/p>\n

Once we have that plan we\u2019ll work together as allies to help you be accountable to yourself and follow through on the steps you need to be taking on a regular basis to help you achieve the goals you have in your plan. I\u2019ll be with you throughout the journey. I\u2019ll be there to help you strategize over, under, around and through the barriers that come up. I\u2019ll help you with challenges that make it tough for you to live the healthy life you want and together we\u2019ll help you keep on track. Together we\u2019ll help you find and develop the sources of support that will make your changes last. We\u2019ll evaluate our progress and adjust the course along the way as we need to. My goal is to assist you in becoming self-sufficient in your wellness, to be able to live a healthy life in a completely sustainable way.<\/p>\n

I bring the value of a professional that knows about succeeding at lifestyle improvement. I bring the value of an ally.\u201d<\/p>\n

*Created by Michael Arloski, Ph.D., PCC, CWP. Please adapt to your own words and use it! If used intact you must include authorship credit and contact information (Real Balance Global Wellness Services, Inc, https:\/\/www.realbalance.com<\/a>).\u00a0<\/em><\/p>\n

\n

Originally published on Real Balance blog<\/a>. Reprinted with permission.<\/em><\/p>\n

Dr. Michael Arloski is the CEO and Founder of Real Balance Global Wellness Services, Inc. (www.realbalance.com<\/span><\/a>). Real Balance has trained thousands of wellness coaches worldwide. Dr. Arloski is a board member of The National Wellness Institute, and a founding member of the executive team of The National Consortium For Credentialing Health and Wellness Coaches. He is author of the leading book in the field of wellness coaching: Wellness Coaching For Lasting Lifestyle Change, 2nd Ed.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Every potential coaching client is looking to have the question\u00a0‘What\u2019s in it for me?’\u00a0answered. Every coach needs to be able to succinctly answer that question by conveying what they will provide for their client. Potential coaching clients are rarely familiar with what a coach, especially a health & wellness coach, can do for them. They are used to dealing with educators and consultants, medical and otherwise, not coaches. Usually clients expect to be directed, educated, and led in the best direction for them. All too often they hear a wellness coach tell them something like: \u201cI\u2019m not going to tell you what to do. I\u2019m not going to tell you what to eat or how to exercise. You\u2019re the one in charge. You\u2019re the one behind the steering wheel. You\u2019ll be making your own wellness plan, and I\u2019ll help you follow it.\u201d Why should this person become your client when it appears that they, themselves, are going to be doing all the work? Our client-centered approach to coaching does not mean we are not providing value, however we have to communicate the value of what we offer, and do it very clearly. What will the client gain from coaching? This […]<\/p>\n","protected":false},"author":60,"featured_media":30813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[148],"class_list":["post-20413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-mfn","tag-wellness-coaches"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/20413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/users\/60"}],"replies":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/comments?post=20413"}],"version-history":[{"count":1,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/20413\/revisions"}],"predecessor-version":[{"id":30814,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/20413\/revisions\/30814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/media\/30813"}],"wp:attachment":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/media?parent=20413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/categories?post=20413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/tags?post=20413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}