{"id":30638,"date":"2021-08-25T09:37:01","date_gmt":"2021-08-25T16:37:01","guid":{"rendered":"https:\/\/medfitnetwork.org\/public\/?p=30638"},"modified":"2021-08-25T09:35:38","modified_gmt":"2021-08-25T16:35:38","slug":"ecosystem-of-technology","status":"publish","type":"post","link":"https:\/\/medfitnetwork.org\/public\/all-mfn\/ecosystem-of-technology\/","title":{"rendered":"Ecosystem of Technology"},"content":{"rendered":"

Technology is critical and ever-present. Before the shutdown, technology was a part of gym owners\u2019 strategy, but Covid pushed us to use technology more than we ever have in the past.\u00a0 As we reset and get ready to thrive in 2022, now provides a good opportunity to review your tech stack. What do you have, what do you need, what do you want?\u00a0 What is the return on investment?\u00a0<\/span><\/p>\n

I believe in a \u201chigh tech and high touch\u201d model for health clubs. Our members come to us sometimes 2-5 times per week, if not every day, so we sometimes resist new technology adoption because we are not just changing a system or process for our internal staff, but also for the 100s or 1000s of individuals that interface with our brand regularly. This is the only industry I can think of, other than Starbucks, Peets Coffee, or other affinity-based coffee shops that patrons frequent daily or 2+ times a week. Maybe in some cases, neighborhood bars\u2026<\/span><\/p>\n

We are not in a transactional business arena but a service-based relationship arena. Even my coffee example is still transactional \u2013 get your coffee and off you go. Neighborhood bars may be the exception for those that go multiple times a week. However, consumers still don\u2019t go to the same hotel, restaurant, movie theatre, cruise, or airline 2-5 times a week. It simply doesn\u2019t happen. This leads to an important aspect of data management and quality control that is unique to our industry. Seeing that we are a destination that members interact with more frequently than most other businesses, it introduces an opportunity for more breakdowns in the member journey<\/strong>. Ensuring that this data is consistent across all systems is one way to help mitigate errors and enhance the member experience.\u00a0<\/span><\/p>\n

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Like most decisions and processes you implement, you always start with evaluating where the member journey begins. In 2021, the member journey begins online. If your website, social pages, and review sites (google, yelp, etc.) are where members are beginning their journey, then it only makes sense to have a tech stack that\u2019s conducive to having them complete their journey online. Questions that you should be asking yourself are:<\/span><\/p>\n