One way you know is you\u2019re attracting the wrong kind of people.<\/p>\n
Another way is you\u2019re not getting any engagement on your social or your content marketing.\u00a0<\/em><\/strong><\/p>\n If you confuse, you lose.<\/em><\/strong><\/p>\n Analyze:<\/strong><\/p>\n And then apply this to the following to avoid the two biggest fitness marketing mistakes<\/p>\n The other day I reviewed a business website and social media platforms as part of a social media audit. It was hard to know who the ideal customer was and if\u00a0I<\/em>\u00a0couldn\u2019t tell as a fitness marketer looking for it, how could anyone?<\/p>\n Just because you\u2019re focused on a certain age and gender (demographic), it doesn\u2019t mean that everyone in that demographic wants the same thing.<\/p>\n First, there\u2019s your niche. Are you about food, exercise, mindset, hormones, weight loss? What is your specific niche?<\/p>\n But that\u2019s not even enough.<\/p>\n Here\u2019s an example<\/strong><\/p>\n Take women in menopause. Many are married, but an almost equal number are single. Are you talking about dating? About traveling alone? Or about family vacations? About drinking wines and trips to Napa? Some (I\u2019m one) wouldn\u2019t enjoy that at all because they rarely, and then barely, drink.<\/p>\n Some women have a conservative view of menopause, what\u2019s happening and possible, while others are thinking about doing triathlons after retirement. Who are you talking to?<\/p>\n Women in perimenopause are more likely to have kids at home full-time jobs, and a unique set of problems, compared to women just post-menopause. There\u2019s a subset of women in post-menopause who did have children later\u2026 so who are you talking to? Define it very specifically. And realize, they need to feel \u201clike you.\u201d If your images, videos and copy doesn\u2019t resonate with who they are or want to be, you miss the opportunity to help women looking for you.<\/p>\n Find out the #2 biggest fitness marketing mistake and listen to Debra’s podcast on this topic… visit Debra’s blog, Fitness Marketing Mastery<\/a><\/strong><\/p>\n Debra Atkinson is the #youstillgotitgirl who is flipping 50 and changing the way thousands of women think about their second half. She\u2019s the host of the Flipping 50 TV Show and the Flipping 50 podcast. As a master personal trainer, strength and wellness coach with over 30 years fitness industry experience, she works with women who are pro-aging with vitality and energy. She serves on the MedFit Education Foundation Advisory Board, is an international fitness presenter, and author of hundreds of articles and multiple books. Visit her website,\u00a0flippingfifty.com<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" If you make either of these two big fitness marketing mistakes post-pandemic, it will cost you. You\u2019re going to make them totally unintentionally. I mean of course, right? Why would anyone intentionally make a marketing mistake? Beyond that, though you may think that yes, you\u2019ve got these two bases covered and realize after reading this and listening to my podcast on the topic, no you don\u2019t. One way you know is you\u2019re attracting the wrong kind of people. Another way is you\u2019re not getting any engagement on your social or your content marketing.\u00a0 If you confuse, you lose. What are you sharing in your social media posts? Do people understand what you do, why you do it? Are you establishing yourself as a go-to authority in the area where you want people to find you for programs, products, and services? Analyze: The name of your social media profile The posts you create (one by one because that\u2019s how they see them) The way you\u2019ve positioned yourself And then apply this to the following to avoid the two biggest fitness marketing mistakes Big Fitness Marketing Mistake #1: No Specific Audience The other day I reviewed a business website and social media […]<\/p>\n","protected":false},"author":267,"featured_media":29507,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[281,198],"class_list":["post-30819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-mfn","tag-business","tag-fitness-professionals"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/30819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/users\/267"}],"replies":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/comments?post=30819"}],"version-history":[{"count":4,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/30819\/revisions"}],"predecessor-version":[{"id":31371,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/posts\/30819\/revisions\/31371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/media\/29507"}],"wp:attachment":[{"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/media?parent=30819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/categories?post=30819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/medfitnetwork.org\/public\/wp-json\/wp\/v2\/tags?post=30819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/medfitnetwork.org\/public\/wp-content\/uploads\/2021\/03\/senior-woman-virtual-exercise.jpg\")
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Big Fitness Marketing Mistake #1: No Specific Audience<\/strong><\/h4>\n
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