Tony holds a Bachelor’s degree in Psychology from UCLA, and earned a Master’s degree from the University of Oregon in Exercise and Movement Science, with a focus on Exercise and Sport Psychology.
Inside the world of the large health and fitness club companies, Tony has served as a certified personal trainer (NASM-CPT), as a single-site and regional manager, and as a Corporate-level Director of Education. Tony’s former employers include two well-known, LA-based health and fitness club companies; Spectrum Clubs (recently acquired by Bay Clubs), and The Sports Club Company (dba, The Sports Club/LA, but acquired by Equinox). As Director of Education for The Sports Club Company, he was responsible for the education and training of hundreds of health club personnel across ten clubs nationally, ranging from personal trainers to membership sales personnel to large- and small group exercise class leaders.
Seeking a different perspective within the industry, but still focusing on education, Tony sought to focus more squarely on instructor training and programming. To this end, he spent almost four years with YogaFit Trainings Systems Worldwide, Inc. where he sold education, oversaw inside-, outside-, and e-commerce sales of yoga-related merchandise, and managed general operations. His most recent role was that of Director at Mad Dogg Athletics, Inc., creator of the Spinning® indoor cycling program, and owner of Peak Pilates®, Resist-a-Ball®, and other equipment-based programs. Tony was responsible for more than 3500 officially licensed Spinning facilities, as well as all Peak Pilates Education Centers, within the US and Canada. In addition to consulting facilities, both large and small, he oversaw the teams that coordinated and delivered the many thousands of certifications, teacher trainings, and continued education programs which took place each year.
Tony’s experience further includes strategic partnership development, licensing and trademark compliance, member rewards programs, and event production. Tony currently resides in Hermosa Beach, CA.