The MFN Team


Lisa Dougherty, Founder
Lisa has been in the fitness industry for 2 decades, and founded MFN to help improve quality of lives of the aging population and the millions of people with chronic disease or medical conditions.


Peter Hoyt, President
A triathlete, surfer and skier, Peter’s career has taken him across many business sectors, including consulting, technology and finance. He holds an MBA from UCLA, and also serves as the President of National Payments.


Dr. David Kruse, Chief Medical Officer
Dr. Kruse is a board certified physician in sports medicine and family medicine. Dr. Kruse’s clinical expertise includes non-operative orthopedics, musculoskeletal care, and general medical needs of the athlete.


Adam Hoyt, Chief Technical Officer
Adam holds an MBA from UC Irvine. He’s had a lifelong interest in computer science and data management, and has preferred to work with small businesses in fields as widely varied as Real Estate and Electronic Payments.


Maurice Williams, Director of Membership Services
Maurice Williams, MS, is the owner of Move Well Fitness, LLC in Washington, DC. He has more than 2 decades of experience in personal training, sport science and clinical exercise physiology.


Ivy Pelletier, Graphic Designer
Ivy holds a degree in Graphic Design from the Newhouse School at Syracuse University. She’s previously worked in higher education, and has completed print and web design for a number of organizations.