There are approximately 100 million baby boomers (aged 50 and over) in the United States making up 30% of the nation’s population and three-fourths of its wealth[i]. This group is expected to live longer than previous generations. This is the largest population segment in our economy and they are seeking professional help for their aging bodies.
As this group ages, we are seeing a significant increase in obesity, chronic disease and individuals with multiple medical conditions. The number of aging individuals seeking fitness professionals is about to reach it’s tipping point.
Among the many conditions a boomer client may face are: joint replacements (often two or more), arthritis, cardiovascular disease, cancer, diabetes, obesity, osteoporosis, Parkinson’s and muscle loss.
These members/clients, once thought of as the exception, are now becoming the norm. They have heard that not all exercise is created equal and they will be looking for studios, programs and professionals who understand who they are, what they are suffering from, and how they can be helped to restore function and preserve their quality of life. Their goals are different from those who are just looking to boost their fitness levels.
The MedFit Network (MFN) was founded in 2013 due to the necessity of servicing our aging population. America’s aging are internet savvy and spend time researching online before deciding who and where to get help from when their physician suggests starting an “exercise program”.
MFN is a free online resource directory for consumers to locate fitness studios who provide services for those with chronic disease, medical conditions, disabilities and women’s health issues including pre & postpartum care. MFN donates its service as a database management company to the top medical & health organizations who do not offer resources for locating qualified fitness & allied health professionals.
This project was featured in the Huffington Post and was acknowledged by the White House as Champions of Change finalist in 2016 for its work.
Fitness Professionals Can Join to increase their online exposure and credibility. Membership includes a full-page public profile listing, free education via weekly webinars, exclusive member discounts on certifications, products & services, and marketing opportunities.
It is clear, the demand for more medical fitness facilities and professionals will only grow as our population grows and ages. MFN is bridging the gap by providing a much-needed platform for potential members/clients to find these professional medical fitness services, programs & classes.
The fitness and healthcare industry is a large benefactor of a longer-living active community. The MFN offers an opportunity for studios & fitness professionals to become an established part of the healthcare team. Please join this registry today!
Lisa Dougherty is the founder of the MedFit Network. Lisa has been a fitness professional for 2 decades, and primarily serves seniors and those with medical conditions; she is an ACE certified personal trainer and health coach, and holds many specialty certifications to work with those with medical conditions, post surgical/rehab, and pre & postpartum fitness.
[i] Source: https://www.cdc.gov/chronicdisease/overview/index.htm