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The Power of Podcasting: Create Your Own Platform & Leverage Your Brand

Podcasts are “where it’s at!” Did you know podcasting is now the most effective and cost-efficient marketing tool on the planet?  Podcasts provide wide-scale visibility to exponentially grow your business and increase brand awareness. In fact, the simple act of appearing on an established podcast as a featured guest can drastically improve your SEO and increase clients. Learning how to use this extremely affordable and far-reaching platform to your advantage may be the key to lasting success!

What do I need to know about podcasting? Here are some quick facts!

The Next Generation of Marketing

Forget spending money on print advertisements, billboards, or radio ads. Podcasting is “where it’s at!” Every business needs a podcast! It is effective, targeted, cost and time efficient, super fun marketing!

On-Demand, Passionate & Targeted Content

At any time, listeners can download, subscribe and like their favorite podcasts. Listeners may break up their shows into multiple sessions or listen all at once. Listeners can also search for podcasts based on their personal interests, hobbies, and more.

It’s FREE

Not only is it relatively cheap to produce your very own podcast, but it is FREE for listeners to download and enjoy your show. Provide value to listeners around the world while also promoting your business and brand without asking for payment or initial “buy-in.”

Accessibility

If you own a smartphone, a computer, a tablet, or have access to Wi-Fi, you can download and listen to FREE podcasts.

Opportunity for Intimate Connection

Podcasts allow you to tell “your story” in “your own words” and promote your business, brand, or values at a personal level. This is an opportunity to show empathy, authenticity, and share “your voice” with the world.  Remember, the most successful businesses and products start with a “story.”

Broad Reach

Unlike television, newspapers, radio stations, and print advertisements, podcasts are available around-the-world and not just specific to certain areas. This platform is a must for anyone who conducts business online.

Instant Authority & Credibility

As a fitness or medical professional, it is important to utilize a platform where you can offer valuable resources or information. Podcasts allow for you to be an instant authority in a specific field in addition to promoting your services on a large scale.

Statistics

Podcasts offer analytics that track the number of subscribers to your show as well as the number of downloads for each episode. The more downloads, the more people are learning about you, your mission, your values, and your business.

It’s FUN!

This is YOUR chance to create your own platform! Podcasting allows you to talk about the issues, stories, and topics that are most interesting to you! You can interview fascinating guests and use the podcast as an opportunity to cross-promote your businesses. Most of all, you make the rules and create the podcast format that works for you

Learn more about the power of podcasting and how to create your own platform!

Register now for Christine Conti & Brian Prendergast’s free webinar on this topic. This webinar will provide you with a basic overview of the steps needed to create your own podcast or utilize current podcasts to grow your reach, increase your client base and leverage your brand. Step into the new age of marketing through this cost-effective, time efficient platform!


Christine Conti and Brian Prendergast are co-hosts of Two Fit Crazies & A Microphone Podcast and owners of TFC Podcast Production Co. Christine is the founder of Conti Fitness and Wellness, LLC; Brian Prendergast is the founder and head coach of High Five Health and Fitness. 

 

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“Tell Me What You Don’t Like About Yourself”

A potential client nervously sits down before a very handsome LA plastic surgeon at the beginning of each episode of this extremely popular television show in the early 2000s. The surgeon asks the same question to each patient he meets.,“Tell me what you don’t like about yourself?” The potential client, slightly taken back by the magnitude and depth of this question, details what it is he or she wishes the doctor to change about them.

As a MedFit fitness professional and educator, this particular scenario really resonated with me. In fact, I have spent multiple decades trying to figure out the “WHY” behind the behaviors and mindsets adopted by my clients. What external or internal factors are positively or negatively affecting their ability to make healthy decisions, their ability to feel confident, or their ability to love themselves or others. This is exactly why we all must keep asking, why?

While designing fitness programs to support physical well-being is extremely important, are we providing enough positive reinforcement to encourage clients that “they are enough”? Are we building their confidence and self-worth? Are we empowering their mind and believing in them so hard until they start believing in themselves?

These are the questions we should be asking ourselves when we design fitness programs for the “whole person.”

The Why

Why do people feel the need to drastically change their appearance?

Where do these ideas come from and how will it have a positive effect on their future?

Why is outer appearance still considered more important than overall health when considering recent research to support longevity?

These are just a few questions to consider as a fitness or medical fitness professional as you begin to assess clients and “peel back the onion” to fully understand how you can best support their goals.

The How

If your client suffers from what I refer to as “negative self-talk,” those incessant self-deprecating statements act as a personal bully and obstacle to achieve true happiness — ask them why they feel this way?

Then, continue those “Why” questions until you find out the answers. This may take one whole session, or it may take months of shorter conversations. However, a medical fitness professional has the power to change lives, not only through physical fitness, but mental fitness. Mindset matters!

Consider

1. Is this negative thinking a result of a negative experience or is it being projected on them by others?

2. Ask questions and listen. Only when the fitness professional has developed a trusting, supportive, comfortable, and communicative relationship with their client can the fitness professional begin to understand their “why.”

3. “The way you make your muscles grow is through resistance training, where you work them until your muscle fibers are fatigued and break apart. With proper rest, recovery, and nutrition, those same muscle fibers grow back stronger than they were before. And you grow. The mind and your mindset work the same way.” –Dr. Bryan Price


Christine M. Conti, M.Ed, BA is and international fitness educator and presenter. She currently sits on the MedFit Education Advisory Board and has been nominated to be the 2020 MedFit Network Professional of the Year. She is currently writing the MedFit Network Arthritis Fitness Specialist Course and is the CEO and founder of ContiFit.com and Let’s FACE It Together™ Facial Fitness & Rehabilitation. Christine is also the co-host of Two Fit Crazies & A Microphone Podcast and the co-owner of TFC Podcast Production Co.