Retention – the infamous “back door” that has plagued the fitness industry for decades – demands the attention of any studio that intends to stand the test of time. Here are five of the rules to live by in order to keep your studio’s members coming back – with smiles on their faces. 1. Understand the Cost of Retention vs. Acquisition Consider these three axioms of customer acquisition as opposed
Recent research compiled by IBISWorld shows there’s over 100,000 fitness studios in the continental United States. 100,000! Further, the studio market represents over $22 billion in revenue, is the fastest growing segment of the fitness industry AND is larger than all the health clubs, YMCAs, JCCs, corporate, college/university, hospital-based, military, park & rec., senior living, and physical therapy locations combined!