Watch as Dan Ritchie, co-founder and president of the Functional Aging Institute, discusses why price is less of a concern for boomers and seniors and what is of more value to them than the price itself.
They are more concerned with you being able to train them for the results they are after with the services you provide. The client over 50 years old often has a much higher net worth and have more financial resources at their allocation.
If you’re interested in training this population, check out the Functional Aging Institute partner page to learn about their Functional Aging Specialist™ Certification. MFN professional members receive a $100 discount on this certification!
This video was reprinted with permission from the FAI blog.
Dan Ritchie, PhD, has a broad background in the fitness industry including training and management in commercial and university/hospital-based fitness, for-profit, not for-profit and educational facilities. His primary areas of expertise are in personal training for special populations: athletes, pregnancy, blind, stroke recovery, Parkinsons, multiple sclerosis, cerebral palsy, Fibromyalgia, Alzheimers, etc.