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The Power of Podcasting: Create Your Own Platform & Leverage Your Brand

/15 September 2020/ All MFN blog/

Podcasts are “where it’s at!” Did you know podcasting is now the most effective and cost-efficient marketing tool on the planet?  Podcasts provide wide-scale visibility to exponentially grow your business and increase brand awareness. In fact, the simple act of appearing on an established podcast as a featured guest can drastically improve your SEO and increase clients. Learning how to use this extremely affordable and far-reaching platform to your advantage may be the key to lasting success!

What do I need to know about podcasting? Here are some quick facts!

The Next Generation of Marketing

Forget spending money on print advertisements, billboards, or radio ads. Podcasting is “where it’s at!” Every business needs a podcast! It is effective, targeted, cost and time efficient, super fun marketing!

On-Demand, Passionate & Targeted Content

At any time, listeners can download, subscribe and like their favorite podcasts. Listeners may break up their shows into multiple sessions or listen all at once. Listeners can also search for podcasts based on their personal interests, hobbies, and more.

It’s FREE

Not only is it relatively cheap to produce your very own podcast, but it is FREE for listeners to download and enjoy your show. Provide value to listeners around the world while also promoting your business and brand without asking for payment or initial “buy-in.”

Accessibility

If you own a smartphone, a computer, a tablet, or have access to Wi-Fi, you can download and listen to FREE podcasts.

Opportunity for Intimate Connection

Podcasts allow you to tell “your story” in “your own words” and promote your business, brand, or values at a personal level. This is an opportunity to show empathy, authenticity, and share “your voice” with the world.  Remember, the most successful businesses and products start with a “story.”

Broad Reach

Unlike television, newspapers, radio stations, and print advertisements, podcasts are available around-the-world and not just specific to certain areas. This platform is a must for anyone who conducts business online.

Instant Authority & Credibility

As a fitness or medical professional, it is important to utilize a platform where you can offer valuable resources or information. Podcasts allow for you to be an instant authority in a specific field in addition to promoting your services on a large scale.

Statistics

Podcasts offer analytics that track the number of subscribers to your show as well as the number of downloads for each episode. The more downloads, the more people are learning about you, your mission, your values, and your business.

It’s FUN!

This is YOUR chance to create your own platform! Podcasting allows you to talk about the issues, stories, and topics that are most interesting to you! You can interview fascinating guests and use the podcast as an opportunity to cross-promote your businesses. Most of all, you make the rules and create the podcast format that works for you

Learn more about the power of podcasting and how to create your own platform!

Register now for Christine Conti & Brian Prendergast’s free webinar on this topic. This webinar will provide you with a basic overview of the steps needed to create your own podcast or utilize current podcasts to grow your reach, increase your client base and leverage your brand. Step into the new age of marketing through this cost-effective, time efficient platform!

Christine Conti and Brian Prendergast are co-hosts of Two Fit Crazies & A Microphone Podcast and owners of TFC Podcast Production Co. Christine is the founder of Conti Fitness and Wellness, LLC; Brian Prendergast is the founder and head coach of High Five Health and Fitness. 

 

protein-food-muscle

The Athlete’s Kitchen: Nutrition Tactics for Building Muscles

/14 September 2020/ All MFN blog/

 Most athletes want to have strong muscles to be more powerful, help prevent injuries, add protection for contact sports such as rugby or (American) football, and yes, to look buff. They wonder: What can I eat for more muscle, strength and power? The standard belief is eat extra protein, but more fundamental than food is doing some form of resistance exercise. Lifting weights is far more powerful for building muscle than is eating extra protein (unless you have been eating a protein-deficient diet). 

cauliflower-tots

The Naturopathic Chef: Smokey Cauliflower Tater Tots with Spicy Ketchup

/28 August 2020/ All MFN blog/

Make a double batch and place on a parchment lined sheet pan. Freeze individually and you’ll be able to handle snack emergencies like a pro. Paired with spicy ketchup, your favorite buttermilk dressing, or BBQ sauce; these are for the kids, or the kid in all of us!

Ingredients

  • 1 medium head of cauliflower, cut into florets and the stem into small chunks
  • 1 medium Yukon Gold Potato, peel and cut into 2” cubes
  • 1 small parsnip, peeled and cut into 1″ cubes
  • ½ white onion, grated
  • 2 tsp butter of your choice or coconut oil
  • 1 egg white or 1 Tbsp vegan egg re-placer, whisk lightly
  • 1 tsp mild chili powder blend
  • 1 tsp smoked paprika
  • 1 tsp salt
  • ½ tsp pepper
  • 1 tsp adobo sauce (Divide the remaining adobo and chipotles into ice cube molds and freeze. Pop out and place in freezer bag.)
  • Optional: 2 tbsp jack or pepper jack cheese

Directions

Preheat oven to 425 degrees. Line a sheet pan with parchment and spray lightly with cooking spray.

Steam first three veggies just until fork-tender, 12- 18 minutes. Drain and cool. Place cauliflower, potato, parsnip, and grated onion into food processor. Pulse steamed veggies a few times to blend and create the base for your tots. Add remaining ingredients and pulse just enough to bring “dough” together. Scoop out one tablespoon of mix and form into a little barrel or “tot.” Place finished barrels onto your prepared sheet pan. At this point, you can freeze, bake or fry. I coat the barrels lightly with cooking spray and bake 15-20 minutes. Serve with dippers of your choice.

Spicy Ketchup

Finely mince chilies of your choice. I like the Hungarian Yellow Chilies. Stir into ½ cup of Ketchup, along with a squeeze of fresh lemon and either Sriracha or Tabasco. I make this the day before to allow the flavors to marry. This is delicious on burgers, too!

Phyte Bites

Vegetables that grow underground are some of nature’s most powerful disease-fighting foods. Potatoes and parsnips are a great source of essential minerals and Abscisic Acid: one of our best defenses against cancer.

Root veggies are one of the best ways to improve gut health, too. They increase the level of friendly bacteria that are crucial to our ability to digest food properly and to maximize nutrient absorption. This also plays into the prevention of Alzheimer’s and other neurodegenerative diseases. Gut health and its efficacy prevents the breakdown of all ten bodily systems. Keep your gut garden thriving, and you will too!

Cauliflower has been touted by many food scientists as “the healthiest food on the planet.” The phytonutrient profile is a “Who’s Who,” of cancer killers and hormone protection.

Get more great recipes from Tina Martini — her book, Delicious Medicine: The Healing Power of Food is available to purchase on Amazon. More than a cookbook, combining 20+ years of experience, along with her love of coaching, cooking and teaching, Tina offers unexpected insights into the history and healing power of clean eating, along with recipes to help reduce your risk of disease and improve overall wellness so you can enjoy life!

Affectionately referred to as The Walking Encyclopedia of Human Wellness, Fitness Coach, Strength Competitor and Powerlifting pioneer, Tina “The Medicine Chef” Martini is an internationally recognized Naturopathic Chef and star of the cooking show, Tina’s Ageless Kitchen. Tina’s cooking and lifestyle show has reached millions of food and fitness lovers all over the globe. Over the last 30 years, Tina has assisted celebrities, gold-medal athletes and over-scheduled executives naturally achieve radiant health using The Pyramid of Power: balancing Healthy Nutrition and the healing power of food, with Active Fitness and Body Alignment techniques. Working with those who have late-stage cancer, advanced diabetes, cardiovascular and other illnesses, Tina’s clients are astounded at the ease and speed with which they are able to restore their radiant health. Tina believes that maintaining balance in our diet, physical activity, and in our work and spiritual life is the key to our good health, happiness and overall well being. Visit her website, themedicinechef.com

 

 

Infection of alimentary canal

The Cops & Robbers of Cancer

/26 August 2020/ All MFN blog/

One of our favourite games as kids is now one of the most powerful determinants of sickness or health – the cops and robbers in our intestinal tract – better known as “good bacteria” or “bad bacteria”. Over the last ten years, the function of our “gut microbiome”, is finally gaining the research and respect that it so deserves.

Young beautiful brunette sportswoman wearing sportswoman training over white background confuse and wonder about question. Uncertain with doubt, thinking with hand on head. Pensive concept.

Eight Exercises to do to Have the Body You Want

/14 August 2020/ All MFN blog/

I’m going to be honest – there’s a lot of hype in the exercise market today. It almost feels like whoever can do the most creative exercises wins some kind of award. But the truth is…that’s not a good use of your time because it’s not going to get you the results you probably desire – a lean, defined, healthy body that enables you to perform daily life functions and that will allow you to age gracefully.

DHEA=article-feature

“You want a what?”: A Story for Our Times

/11 August 2020/ All MFN blog/

Imagine you’re house hunting and at last you’ve found what might be the perfect home. Like all home buyers, you are eager to see the kitchen. Mostly, you’re looking for quality appliances. When you arrive, everything looks great, with one glaring exception. There’s no refrigerator. There’s a gaping hole where the refrigerator should be. And when you ask the realtor, you’re astounded to hear him say, “Hmmm. You want a what?”

“A refrigerator,” you reply.

“What’s that?” he asks. You laugh nervously, because his question sounded sincere, and then you explain what a refrigerator is.  “

Yeah, no,” he replies, “You don’t want one of those. They’re dangerous.”

“How are refrigerators dangerous?” you ask.

The realtor pauses for a few seconds, then replies, “They… um… they explode!”

This is what happens when a well-informed patient asks their doctor about DHEA. More than 2 million people have read one of Stephen Cherniske’s books and articles that describe why DHEA is an essential part of any healthcare plan. Millions more have seen him interviewed on national TV, or read about him in Time, Newsweek and Oprah. They understood Cherniske’s simple graphic showing that health is a see-saw of damage and repair, and how DHEA is the most important factor driving repair in every tissue of the human body. They were impressed with the author’s scientific credentials and the mountain of evidence published in biomedical journals.

But when they ask their doctor about this critically important factor that literally determines how fast they age, they are shocked to hear that many physicians have no real understanding of the hormone. Even worse, many doctors disregard the question, essentially saying “Yeah, no. You don’t want one of those. They’re dangerous.” And when asked exactly why DHEA is dangerous, they reply with something they heard 25 years ago that has been soundly debunked.

Join Stephen Cherniske for his upcoming webinar, The Case for DHEA, to learn more about this topic. He’ll review the metabolic model of aging and show how DHEA plays a key role in tissue repair, neuroprotection, metabolism, cardiovascular health, mood and memory.

 

Stephen Cherniske, MSc is a biochemist with more than 50 years of academic, clinical and research experience. He taught university clinical nutrition, directed the nation’s first FDA-licensed clinical lab specializing in nutrition and immunology, and served on the faculty of the American College of Sports Medicine. His book “The DHEA Breakthrough” was an international best-seller that helped launch the anti-aging movement worldwide. Cherniske is considered to be the chief architect of the metabolic model of aging – now the predominant model used in research protocols throughout the world.

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Three Incredibly Simple Ways to Maintain a Strong Immune System

/3 August 2020/ All MFN blog/

During the COVID-19 pandemic, taking steps to protect yourself from contracting the virus is essential. That means you need to prioritize boosting your immune system. Although a strong immune system always plays a crucial role in your health, right now, it’s particularly important.

Strengthening your immune response is also fairly easy. While you should remember that none of these tips are substitutes for seeking medical care if you believe you have COVID-19 or are in danger of contracting it, you should consider the following ways – from cooking healthy recipes to getting enough sleep – that you can keep your immune system strong during a pandemic.