Knowledge is Power. Now our job is to prove this to the world. We so often want a crystal ball to gaze into our future. We have a number of crystal balls. These are crystal balls based on science and research, customized to our own unique DNA. I am referring to genetic testing, specifically BRCA testing.
As we continue to struggle to flatten the coronavirus curve by implementing different protective measures, another health crisis is brewing as we become more isolated and less mobile than before the pandemic. COVID-19 is having a ripple effect on various aspects of our well-being that aren’t specifically associated with contracting the virus. Moreover, we are facing the reality that the virus is not going to go away any time soon.
Oncology massage is simply a massage in the context of someone going through cancer treatment. The most common cancer treatments are surgery, radiation and chemotherapy. Because these treatments often leave “injured areas” such as surgical incisions, radiation burns and general system fatigue, we have to know how to work with these conditions, to be able to give a good massage without hurting them. Studies have also shown that individuals that receive massage require less anti-nausea and pain reducing medication.
Podcasts are “where it’s at!” Did you know podcasting is now the most effective and cost-efficient marketing tool on the planet? Podcasts provide wide-scale visibility to exponentially grow your business and increase brand awareness. In fact, the simple act of appearing on an established podcast as a featured guest can drastically improve your SEO and increase clients. Learning how to use this extremely affordable and far-reaching platform to your advantage may be the key to lasting success!
The Next Generation of Marketing
Forget spending money on print advertisements, billboards, or radio ads. Podcasting is “where it’s at!” Every business needs a podcast! It is effective, targeted, cost and time efficient, super fun marketing!
On-Demand, Passionate & Targeted Content
At any time, listeners can download, subscribe and like their favorite podcasts. Listeners may break up their shows into multiple sessions or listen all at once. Listeners can also search for podcasts based on their personal interests, hobbies, and more.
It’s FREE
Not only is it relatively cheap to produce your very own podcast, but it is FREE for listeners to download and enjoy your show. Provide value to listeners around the world while also promoting your business and brand without asking for payment or initial “buy-in.”
Accessibility
If you own a smartphone, a computer, a tablet, or have access to Wi-Fi, you can download and listen to FREE podcasts.
Opportunity for Intimate Connection
Podcasts allow you to tell “your story” in “your own words” and promote your business, brand, or values at a personal level. This is an opportunity to show empathy, authenticity, and share “your voice” with the world. Remember, the most successful businesses and products start with a “story.”
Broad Reach
Unlike television, newspapers, radio stations, and print advertisements, podcasts are available around-the-world and not just specific to certain areas. This platform is a must for anyone who conducts business online.
Instant Authority & Credibility
As a fitness or medical professional, it is important to utilize a platform where you can offer valuable resources or information. Podcasts allow for you to be an instant authority in a specific field in addition to promoting your services on a large scale.
Statistics
Podcasts offer analytics that track the number of subscribers to your show as well as the number of downloads for each episode. The more downloads, the more people are learning about you, your mission, your values, and your business.
It’s FUN!
This is YOUR chance to create your own platform! Podcasting allows you to talk about the issues, stories, and topics that are most interesting to you! You can interview fascinating guests and use the podcast as an opportunity to cross-promote your businesses. Most of all, you make the rules and create the podcast format that works for you
Register now for Christine Conti & Brian Prendergast’s free webinar on this topic. This webinar will provide you with a basic overview of the steps needed to create your own podcast or utilize current podcasts to grow your reach, increase your client base and leverage your brand. Step into the new age of marketing through this cost-effective, time efficient platform!
Christine Conti and Brian Prendergast are co-hosts of Two Fit Crazies & A Microphone Podcast and owners of TFC Podcast Production Co. Christine is the founder of Conti Fitness and Wellness, LLC; Brian Prendergast is the founder and head coach of High Five Health and Fitness.
Most athletes want to have strong muscles to be more powerful, help prevent injuries, add protection for contact sports such as rugby or (American) football, and yes, to look buff. They wonder: What can I eat for more muscle, strength and power? The standard belief is eat extra protein, but more fundamental than food is doing some form of resistance exercise. Lifting weights is far more powerful for building muscle than is eating extra protein (unless you have been eating a protein-deficient diet).
Watch as Dr. Evan Osar shares some strategies for clients with tight shoulders….
The secret to my overall success, both professional and personal, is that I made a conscious choice to live my life by one guiding principle: Live life first, and be diabetic second.
Make a double batch and place on a parchment lined sheet pan. Freeze individually and you’ll be able to handle snack emergencies like a pro. Paired with spicy ketchup, your favorite buttermilk dressing, or BBQ sauce; these are for the kids, or the kid in all of us!
IngredientsPreheat oven to 425 degrees. Line a sheet pan with parchment and spray lightly with cooking spray.
Steam first three veggies just until fork-tender, 12- 18 minutes. Drain and cool. Place cauliflower, potato, parsnip, and grated onion into food processor. Pulse steamed veggies a few times to blend and create the base for your tots. Add remaining ingredients and pulse just enough to bring “dough” together. Scoop out one tablespoon of mix and form into a little barrel or “tot.” Place finished barrels onto your prepared sheet pan. At this point, you can freeze, bake or fry. I coat the barrels lightly with cooking spray and bake 15-20 minutes. Serve with dippers of your choice.
Spicy Ketchup
Finely mince chilies of your choice. I like the Hungarian Yellow Chilies. Stir into ½ cup of Ketchup, along with a squeeze of fresh lemon and either Sriracha or Tabasco. I make this the day before to allow the flavors to marry. This is delicious on burgers, too!
Vegetables that grow underground are some of nature’s most powerful disease-fighting foods. Potatoes and parsnips are a great source of essential minerals and Abscisic Acid: one of our best defenses against cancer.
Root veggies are one of the best ways to improve gut health, too. They increase the level of friendly bacteria that are crucial to our ability to digest food properly and to maximize nutrient absorption. This also plays into the prevention of Alzheimer’s and other neurodegenerative diseases. Gut health and its efficacy prevents the breakdown of all ten bodily systems. Keep your gut garden thriving, and you will too!
Cauliflower has been touted by many food scientists as “the healthiest food on the planet.” The phytonutrient profile is a “Who’s Who,” of cancer killers and hormone protection.
Get more great recipes from Tina Martini — her book, Delicious Medicine: The Healing Power of Food is available to purchase on Amazon. More than a cookbook, combining 20+ years of experience, along with her love of coaching, cooking and teaching, Tina offers unexpected insights into the history and healing power of clean eating, along with recipes to help reduce your risk of disease and improve overall wellness so you can enjoy life!
Affectionately referred to as The Walking Encyclopedia of Human Wellness, Fitness Coach, Strength Competitor and Powerlifting pioneer, Tina “The Medicine Chef” Martini is an internationally recognized Naturopathic Chef and star of the cooking show, Tina’s Ageless Kitchen. Tina’s cooking and lifestyle show has reached millions of food and fitness lovers all over the globe. Over the last 30 years, Tina has assisted celebrities, gold-medal athletes and over-scheduled executives naturally achieve radiant health using The Pyramid of Power: balancing Healthy Nutrition and the healing power of food, with Active Fitness and Body Alignment techniques. Working with those who have late-stage cancer, advanced diabetes, cardiovascular and other illnesses, Tina’s clients are astounded at the ease and speed with which they are able to restore their radiant health. Tina believes that maintaining balance in our diet, physical activity, and in our work and spiritual life is the key to our good health, happiness and overall well being. Visit her website, themedicinechef.com
One of our favourite games as kids is now one of the most powerful determinants of sickness or health – the cops and robbers in our intestinal tract – better known as “good bacteria” or “bad bacteria”. Over the last ten years, the function of our “gut microbiome”, is finally gaining the research and respect that it so deserves.